How Hummingbird Update can Offer Lucrative Business Solutions in Content Marketing?

The release of Hummingbird update and the announcement of inaccessibility of organic Keyword Data have offered sleepless nights to SEO professionals, digital and content marketers. These two declarations are focused on driving the web search from keyword centric to semantic search.

Many have suggested that the update and announcement must be considered important for content marketing. But, a very few know the facts how these are going to affect the content marketing industry.

Google is seriously focusing on the quality, relevant content, site speed, verified author profiles, and considering the visibilities of businesses on social platforms. It is trying to develop a landscape where users can find the relevant results beyond the keyword-centered searches.

Hence, the content marketers have to create content anticipating questions not the queries and answer not the result. For example, the content will be focused more on understanding the questions concerning to a product or service rather than positioning just the keywords. Thus, along with relevancy, content has to be equipped with meaningful answers or solutions to impart a wonderful experience to the web users.

Let us understand the message that Hummingbird brought for the content marketing.

• More Conversational than Single Query

Is the keyword strategy dead? No. Web users are typing long queries with more keywords to find relevant results. The engineers at Google are developing a semantic future, which will be completely based on conversational results rather than scattered results. Google is trying to understand the relationship between two different and complex concepts provided in the query in the form of keywords.

Historically, the keyword opportunities led the foundation of page-level content optimization and in building links. Countless search engine optimization (SEO Hampshire) projects have identified the keywords on the web content to rank the sites, and converted leads into sales. But today, they are identifying the relationship between the concepts in given keywords and phrases that have gained much weightage on the search engine.

• Google Knowledge Graph

A year ago, Google announced the implementation of Knowledge Graph. The latest update seems to have helped in making the graph more centric to the search results. The update is not focused on penalty-driven improvement; instead, it is trying to align with the human search behaviour to deliver the long-term relevant results.

Lets’ make it simple!

Historically, users viewed searches as queries. For example, the users type-in the keyword of a book and the results appeared displaying the scattered information related to books, libraries, complaints, advertisements, etc. Human beings do not like to be answered in such manner.  They have more than one question in a query and require it in a conversational way.

For instance:

Traditionally, if users type-in “Which is the nearest car servicing garage? The result displayed on the page would link to “car” and “service station”.

But, according to Hummingbird update, it tries to understand the meaning and concept of the sentence “which is the nearest car servicing garage”. Therefore, the answer displays the list of nearby servicing station where users can take the car for maintenance work. Furthermore, it automatically figures out the geographical area and provides the results accordingly.

Still confused! How Content Marketing can benefit business in such scenarios?

Hummingbird update has seriously proved the old adage “content is king in SEO”. The release made the saying acknowledged officially on the internet-marketing arena. The update is intelligent enough to understand the context of queries better than before. However, it is still developing and learning every day. Hence, if the businesses develop the content that has answers or solutions to the questions asked by the customers, then it will be appreciated much easily by the update.

Thus, answering questions provided with relevant answers or solutions using a blog post or guest post make your site an informative resource and develop a strong online authority.

Conclusion

Hummingbird update of Google is highly beneficial for search engine content writing. Publishing content that equips answers and solutions within, finds better display on search engine and social media platforms.

Thus, getting in touch with Hampshire based Web Design Company would provide you best solutions concerning SEO strategies, web design and content marketing.

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